Design
Trapped in MS Office
Seeking IT independence, Europe wants to escape Microsoft Office. The question is: where to?
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Writer
NYC Midnight and iA Partner Again
Supporting aspiring writers worldwide
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About Us
Popping-Up in Roppongi
More pop-ups, and a new office around the corner of Roppongi Hills
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About Us
The 2025 iA Award Winners
And the winners this year are...
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About Us
The 2025 iA Recap
A year packed with awards, fairs, and conversations with our users
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Presenter
Charts in Slides
Debuting in Presenter. Designed to travel further.
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Presenter
Introducing iA Account
An easier way to sign in to our apps.
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About Us
iA Winterfest 2025
Celebrating both Winterfest and 20 years of iA this year, with one gift to enjoy each day.
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Design
See What AI Wrote
Marking, tracking and spotting AI generated text
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About Us
The 2025 iA Awards
Our annual celebration of great writing and presenting
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Notebook
From Tokyo to MOMA
Better availability of iA Notebook in the the U.S.
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Presenter
A Presentation App That Works on Your Phone
iA Presenter is now available on iPhone, iPad and Mac
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Insights
Liquid Glass
Design or Kitsch?
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Notebook
Japan Stationery of the Year
iA Notebook wins its second award this year
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Writer
Apple Design Award Finalist After 15 Years
Good design is long-lasting
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Insights
Know How
Jony Ive’s Philosophy of Design
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Insights
Maker’s Knowledge
Giambattista Vico's Design of Philosophy
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About Us
Tokyo Focus Tracks
Soothing typographic train rides for chilled writing
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Notebook
iA Wins Red Dot Best of Best
The highest distinction for pioneering designs
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Writer
Markdown and the Slow Fade of the Formatting Fetish
Like moss on a star destroyer
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Writer
Simple, Slick & Smooth
The all new iA Writer for Windows
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Writer
Screenwriting Challenge
iA sponsors NYC Midnight 2025
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Presenter
How to Master iA Presenter
Tutorials, videos, and tips for story telling
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About Us
Unveiling the 2024 iA Award
And the winners are...
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Writer
Which Story Will Win?
The NYC Midnight 2025 Short Story Challenge
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About Us
New Year Recap 2024
Looking back before we look forward to the next year
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Presenter
Slowly Melting Eye Candy
The screen saver you always wanted
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Presenter
Share Your Presentation in One Click
Send the link—no login, no pinching, no squinting
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Writer
A Chess Template for iA Writer
Celebrating the 2024 FIDE World Championship
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Writer
iA Writer for Windows 2.0
In public beta, coming soon
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Presenter
New Wallpapers
For your phone, tablet or desktop computer
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About Us
iA Winterfest 2024
A gift, every week, until Christmas
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About Us
The 2024 iA Awards
Share your best work and win an iA Notebook
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Writer
How to Master iA Writer
Tutorials, Tips, and Tricks
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Notebook
The Second Notebook Batch
Not sure what to get your friends for Christmas?
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Writer
On Writing Setups And Staying Motivated
The iA guide to writing your first novel, Part IV
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Writer
Story Outline and Research
The iA guide to writing your first novel, Part III
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Writer
Memorable Characters and Unique Worlds
The iA guide to writing your first novel, Part II
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Writer
The Driving Question, and Your Daily Routine
The iA guide to writing your first novel, Part I
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Writer
Stay in control of Apple’s AI Writing Tools
iA Writer highlights the additions made by Apple's AI
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Presenter
The Five Canons of Rhetoric
Create, structure, design, prepare—the rest is easy
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Writer
Our Android App is Frozen in Carbonite
Google altered the deal
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Presenter
Your speaking voice
Timeless advice
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Writer
Faster Filing With Tree View
A step forward for large writing projects
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Design
Making Icons Fresh
Simple is never easy.
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Presenter
Add Images Fast With Unsplash
High-quality images for iA Presenter
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Insights
Books That Shaped iA
Five books that helped us improving our writing, presenting, and design skills.
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Writer
The Art of Screenwriting
Interview with a script doctor
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Writer
How to Build Worlds, and Why...
...and where to begin?
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About Us
iAlice
The fourth of July is also Alice Day
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About Us
Books That Made Us
A selection of books about writing, presenting and design
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Writer
Why write?
A lifelong learning process that keeps us awake, sharp and connected
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Writer
Turning the Tables on AI
How about using it not to think less but *more*?
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Presenter
Finding confidence
Practice, practice, practice
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Design
Design as Thought
AI and the Future of Design
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Presenter
Behind the gesture
Where do I put my hands while I speak?
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Writer
I Want You Back
(The Dropbox Remix)
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Insights
No Thanks
Apple makes the greatest ads... but not always
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Presenter
Sharing Presentations Made Easy
iA Sharing is now available in iA Presenter for Mac (beta)
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Presenter
A Good Image Tells a Good Story
What Does it Say?
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Insights
AI and the Beauty of Human Flaws
On the Aesthetics of AI
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Notebook
iA Notebook Preorders
Preorders are open
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Writer
Avoid Repetitive Busywork
iA Writer 7.1 with new Shortcuts
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Presenter
Successful Methods of Public Speaking
Never imitate
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Insights
AI Videos: ******* Psychotic
Reflecting the unreflected horrors of AI animations
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Presenter
Improved Image Handling
Update 1.2 for iA Presenter's first birthday
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Writer
NYC Midnight 2024
iA sponsors the Screenwriting Challenge
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Design
AI Art is The New Stock Image
Critique of the pure AI image
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Insights
Is Every Picture Worth 1,000 Words?
Critique of the pure stock image
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Writer
NYC Midnight 2024
iA sponsors the Short Story Challenge
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Presenter
Finishing your speech
The conclusion is not a formality
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Information Architects
The 2023 Recap
From a single app to three products
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Presenter
iA Presenter Beta for iPad and iPhone
The final gift of this year’s Winterfest
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Presenter
iA Markdown Dictionary
Right click syntax in your editor, any editor
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Writer
The iA Writer Template for Screenwriters
Writing your screenplay, 100% focused
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Notebook
iA Writer in Paper
iA Writer in the form of a physical notebook
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Writer
Whoa, Feedback!
iA Writer 7
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About Us
iA Winterfest 2023
Enter our raffle to get one of the first iA Notebooks
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Writer
Authorship in Times of Artificial Intelligence
iA Writer now dims the text you paste from AI tools
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Writer
Writing with AI
We put ChaptGPT to the test
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Writer
No AI Feature
As everyone does the same thing, we try to get one step ahead
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About Us
Copycats & Other Monsters
Things can be replaced—lost time, however, is forever lost
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Writer
The Daily Writing Habit Emergency Kit
Five hacks for creative writing
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Insights
The Limits of Design Automation
On Artificial Intelligence and Information Architecture
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Writer
Writing by Numbers
A fun game to plan, start and guide your writing
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Insights
Unraveling the Digital Markets Act
We read and analyzed it from beginning to end
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Presenter
Launch Day
Fixitfixitfixit
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Presenter
Presentation Tips
The five key points to holding a moving presentation
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Presenter
Presenter Pricing (II)
How many Big Macs for an app?
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Insights
AI and the End of Writing
What should we do with all the free time?
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Writer
Ho Ho Ho
A letter template for iA Writer
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Insights
Design Takes Time
Like all good things
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Presenter
Presenter Pricing (I)
We could just ask you how much you would pay, but...
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Insights
Secret Sauce and Future Music
On the limits of sharing in business communication
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Presenter
The Story-Based Presentation App
iA Presenter cuts creation time to a minimum
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Insights
Designing with Emoji
Used everywhere, they just decorate boredom
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Presenter
How Can We Make Presentations Better?
You just need a good story and an app that lets you tell it
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Presenter
Being Boring
What's Wrong With PowerPoint?
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Writer
Now with Lasers
iA Writer 6 opens the doors to wikilinks
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Writer
End Procrastination
How do you beat it and get things done?
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Insights
On Apps and Coffee
How many apps does a cup cost... that is here the question
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Writer
Focused, Structured, and Future-Proof
Markdown in Academic Writing
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Writer
Everyone is Distracted Once in a While
How iA Writer helps with ADHD
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Writer
Style Check on Android
Your most requested feature
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Writer
Focus Mode
iA Writer is an ADHD-friendly Writing App
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Writer
Windows Style Check
iA Writer for Windows 1.4 is here
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Insights
Apple cuts commission to 15%
...f you make under one million US dollars per year
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Insights
Facebook avoids the Apple Tax...
...while small devs get milked
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Insights
How to Think Different
True respect is mutual
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Insights
Subscription or no Subscription?
That is not the question
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Insights
On Monopolies, Apple, and Epic
The game is rigged
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Writer
The Power of Style Check
A personal editor-in-chief... on your device
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Writer
Syntax Control, Individual Scroll, Snippets
iA Writer for Windows 1.3 is here
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About Us
A New Site
We redesigned everything.
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Writer
PDF Preview, Web Publishing, And Killer Editing
iA Writer 5.5 for Mac and iOS
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Writer
MacStories App Of The Year and Custom Backup
2019 in review
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Writer
PDF Preview, New Typography, Preferences
1.2 of iA Writer for Windows
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Writer
Multi-window, Dark Mode, Content Block Flexibility
iA Writer 5.3
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Insights
Useful macOS Tricks
Seven designer hacks
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About Us
The Nice Place
What can you do in 2019 to get the word out?
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Writer
Music in Writing
Do you wonder sometimes about sound and letters?
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Writer
New File Library for Windows
iA Writer for Windows 1.1
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Insights
Ethics for Designers
There is a connection between good and beautiful.
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Writer
Word Export and GitHub on iOS
iA Writer 5.2
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Writer
A Typographic Christmas
iA Writer now offers three custom designed writing fonts
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Writer
Write to Organize
With tags and x-callback-urls
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Insights
Ethics and Aesthetics
The most precious things cannot be measured, counted or weighed
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Insights
Designed in China, Assembled in California
We don’t resist because we don’t care
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Writer
Hokusai Desktop Backgrounds
17 wallpapers
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Writer
A New Document Library
iA Writer for Mac 5.0
Read ArticleWriter
Politics and the English Language
An essay by George Orwell
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Writer
The Elements of Style
A timeless guide to clear and effective writing
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Writer
Good Writing is Good Thinking
by Karl Philipp Moritz
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Writer
Using Parts of Speech to Improve Your Writing
iA Writer’s Syntax Highlight
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Writer
Writer vs. Word
A death match
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Writer
Mac with Tabs
iA Writer 4.2
Read ArticleDesign
Take the Power Back
Let's move from passive to active
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Writer
iOS: Backups for Dropbox, Google Drive and Co.
iA Writer 5.0.5
Read ArticleInsights
Computer Poetry
Every time we read a computer-generated text, part of our life gets sucked into a little black electric hole
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Insights
Make Bots Identifiable
Propaganda has become too cheap and easy to resist
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Insights
How does sending traffic to the App Store...
...affect your App Store ranking?
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Insights
Is Time Money?
What happens to people’s time when Bitcoin falls?
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Insights
Design is Political
And Hillary Clinton uses iA Writer
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Insights
Web Trend Map 2018
The key ingredient is missing
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Design
News from Facebook
A brief history of lost time
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Design
Why we like distractions
And what we can do about it
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Writer
Kickstarted
iA Writer for Windows
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Design
The Ideal Paragraph
On thoughts made of thoughts
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Insights
Who serves whom?
When AI things go wrong and no one is responsible
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Design
“Art at scale”
Excerpts from Alan Kays emails
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Writer
Boom! Boom! Boom!
A big year for iA Writer
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Insights
Duospace Fonts
In search of the perfect writing typeface
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Writer
95% Keyboard
iA Writer 5
Read ArticleWriter
Files in iOS11
A new Files app integration in iA Writer 5
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Writer
42,000 Different Phones and Tablets
iA Writer for Android Oreo
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Writer
iA Writer 5 for iPad
A sneak peek
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Writer
iA Writer 5 for iPhone
A sneak peek
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Writing
Math With Words
On Using Numbers to Write
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Writer
Forging the Hammer
iA Writer 5
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Writer
From Raw to Cooked to Sushi
iA Writer 5: From raw to complex to simple
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Writer
Content Blocks!
iA Writer 4
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Insights
UX Lessons In Game Design
What designers can learn from games
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Design
Multichannel Text Processing
The many benefits of using Markdown
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Design
On Icons
We ♥ icons, madly
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Writer Tutorials
iA Writer Video Tutorials
Tips and tricks
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Writer
She's a Rainbow
iA Writer's Syntax Control comes in colors
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Writer
The Third Generation of Our Writing Machine
iA Writer 3
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Writer
Starting Out On Android
An adventure
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Design
Information Entropy
The Great Internet Garbage Patch
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Design
Putting Thought Into Things
On quality
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Writer
Introducing iA Writer Pro
An app that boldly goes where no one has gone before
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Insights
Logo, Bullshit & Co., Inc.
What makes designers think they are so special?
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Design
Learning to See
A love letter
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Information Architects
“Law and Society, Technology and Power”
Oliver Reichenstein at Keio University
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Writer
Bringing Responsiveness to Apps
Why did it take so long?
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Writer
“400,000 downloads with a super simple app”
Interview with Business Insider
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Design
“Good design is invisible”
Interview with The Verge
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Writer
Introducing iCloud
iA Writer for Mac, iPhone and iPad updates
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Design
Twitterror
How do you deal with erroneous tweets?
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Design
Responsive Typography: The Basics
How to deal with a variety of screen sizes and resolutions
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Design
Follow-up to “Sweep the Sleaze”
We are onto something
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Design
Sweep the Sleaze
Do social media buttons actually work?
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Design
New Site with Responsive Typography
We need not only responsive layouts, we also need responsive typefaces.
Read ArticleDesign
Improving the Digital Reading Experience
Digital vs analog reading
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“Why Simplicity Creates Great User Experiences”
Interview with DRT.fm
Read ArticleDesign
iABC
The history, shape and sound pattern of each letter
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Writer
On Prices and Features
Somehow almost everything is always too expensive
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Writer
iA Writer for Mac
A good tool turns working into pleasure
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Design
Business Class
Freemium for News?
Read Article
Design
A Web Designer on Fukushima
Technology and Hubris
Read Article
Digital Strategy and Design
iPad App Sales Numbers
WIRED vs. Writer
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Design
Form and Information
A lecture
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Writer
Stephen Fry on iA Writer
“Astonishingly simple."
Read Article
Design
iPad: Scroll or Card?
“Card Sharks” vs “Holy Scrollers”
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Writer
A. Burroughs on iA Writer
"It is tiny but it is huge"
Read Article
Branding
Gap: Controlled Brand Demolition? No.
A marketing stunt, or mere tomfoolery?
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Information Architects
Can Information be Architected?
"iA on IA" from EuroIA 2010.
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Writer
Writer for iPad
“Writer has out-innovated Apple.” —Fast Company
Read ArticleDesign
Can Experience be Designed?
Rhetoric and reality
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Design
“Web design is engineering”
Interview with Jonny Holland
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Design
Just like a Paper Tiger…
WIRED on iPad
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Design
Cosmic 140
Art for Geeks
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Design
Cosmic 140
Per Anhalter durch die Twitter Galaxis
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Design
Designing for iPad
No iPad yet? Print it!
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Design
iA’s 2006 Facebook Designs, Redesigned
The contract was never signed, so we kept our designs in the drawer... Until now…
Read ArticleDesign
Our Next Trend Map
Meet the Cosmic 140
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Design
API for News?
Reuters, NYT & iA Inc.
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Design
What’s Next in Web Design?
An outlook for L’Espresso
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Technology and Web Trends
Web Trend Map Video Interview
An interview with GaijinPot.com
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Design
Can Experience be Designed?
On mind control
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Digital Strategy and Design
Dynamic Pricing for Digital Goods
We decided to try something new
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Design
Kenya Hara On Japanese Aesthetics
What makes Japanese design so special?
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Design
The Value of Information
The faster you entertain, the faster you must monetize
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Design
Future of Journalism
A little bit of everything, please
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Design
The Spectrum of User Experience
You gotta keep em separated
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About Us
Web Trend Map 4
The coolest gift for geeks
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Design
Kill Blog Comments?
You can't discuss and moderate at the same time
Read Article
Design
Social Media Marketing?
Kaboom, Baby!
Read Article
Design
New and Dirty
Tweet Blogging
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Information Architects
Web Trend Map 4
A preview
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Design
The Age of Digital Baroque
After all, blogging is over now, isn't it?
Read ArticleDesign
Webapp Death Match
Google vs. Apple
Read ArticleDesign
Elvis and the Opposite
Something random
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Design
iA Opens Second Office in Switzerland
Exciting news
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Design
Data Gourmet
Bon appétit
Read ArticleDesign
Surfing the Avalanche
Emporte-moi dans ta chute!
Read ArticleTechnology and Web Trends
Web Trend Map V3
Das ultimative Tool für Internetfreaks, die Web Trend Map 2008, ist nun als A0-Poster erhältlich.
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Branding
Use Your Real Name When You Comment
If you're our guest, act like a guest
Read ArticleTechnology and Web Trends
Web Trend Map 3
The coolest gift for geeks
Read Article
Technology and Web Trends
Web Trend Map 2008 Beta
We present you with the 2008 Web Trend Map, in all its beautiful beta glory. This time we’ve taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map.
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Technology and Web Trends
Web Trend Map 2008
New layers!
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Digital Strategy and Design
Trend Map 2008
What’s New?
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Technology and Web Trends
Predictions for 2008
Don’t take this too seriously
Read ArticleDesign
Looking Back on 2007
And a summer of love it was
Read ArticleBranding
This is madness!
No, this is Radiohead
Read ArticleBranding
The Start-Button
Branding Crimes
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Branding
Stealing Interfaces
Creation = Copy + Improve²
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Branding
Missing Logo
Branding Crimes
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Design
The Essentials of Online Rebranding
Face Off
Read ArticleDesign
Web Trend Map 2007
Version 2.0
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Design
A Word on Design Value
Quality costs time and money
Read Article
Design
Newspaper Wiki
Schematics
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Design
Washington Post Redesign
...as a Wiki
Read Article
Design
Web Ad Spend Overtakes Newspapers
"This is our salvation." Is it?
Read ArticleDesign
The Future of News
How to Survive the New Media Shift
Read Article
Design
10 Newspaper Myths
Deconstructed
Read ArticleDesign
Understanding New Media
Engage in its dialogue
Read Article
Digital Strategy and Design
USA Today
Mission Accomplished
Read Article
Insights
Pushers and Spammers Should Pay
Postage stamps for emails
Read Article
Insights
How to Compete With Free
It is a lot of work
Read Article
Insights
Tirekickers & Co. Ltd.
There are three kinds
Read Article
About Us
Web Trend Map 2007
Reactions
Read Article
Insights
Introducing iPhone Nano & Shuffle
Switch into shuffle mode to call a random dude
Read Article
Design
Web Trend Map 2007
All the big players
Read Article
Design
Internet 2007 Predictions
Apple, Google, and Co.
Read Article
Design
Technorati
Big business with bogus data
Read Article
Design
Partner in Astroturfing
Boycott Technorati?
Read Article
Design
Web 3.0
You Say You're on a Revolution?
Read Article
Writing
Good Books Want to be Read...
...and re-read
Read Article
Design
Build a Plane and Fly to Sicily
Never underestimate the artist
Read Article
Design
The Electronic Gentleman
Inspiration is interactive, respect is reciprocal
Read Article
Design
The 100% Easy-2-Read Standard
Don't be lazy
Read Article
Design
Read Different
Apple Ads in Japan
Read Article
Design
New Athens
The old Greeks brought me here
Read Article
Design
Webdesign is 95% Typography
Reactions
Read Article
Design
Jakob Nielsen, Time Machine?
An interview with the usability guru
Read Article
Branding
Coca-Cola and The Matrix
Signals work best if they're bold
Read Article
Insights
The Interface of a Cheeseburger
Brand = UI
Read Article
Insights
Web Design is 95% Typography
Text as UI
Read Article
Design
Design is How it Works
Deeper beauty
Read Article
Design
CI and CSS
Cool stuff
Read Article
Design
Why is Simplicity Difficult?
Style is easy, ease is hard
Read Article
Insights
Internet Consulting
Or the rare art of being clear
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Design
Usability News
The F-Pattern
Read Article
Insights
Internet Users Visit Only 6 Websites
So what?
Read Article
Design
Usability and Branding
Webdesign is Product Design
Read Article
Design
Usable Interface Design
Why are Computers not Flying?
Read Article
Design
The Right-Side Column
Just Noise?
Read Article
Design
Do We Really Need a Site Navigation?
It's not useless, but almost
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Design
How Important is Design on the Web?
Do pretty websites work better than ugly ones?
Read Article
Insights
Find an Accountant
Startup in Japan II
Read Article
Insights
The Basics
Starting up in Japan
Read Article
Insights
What is an Idea and How Much is it Worth?
Form matters
Read Article