Technology: From the Greek: τέχνη where it meant craft, skill, trade, art, cunning, wile, means, describing something that is built or created. Etymologically related to Text and Architecture. Occasionally described as an “extension of our body” (McLuhan), technology is mainly an amplifier of our actions, sometimes vilified and sometimes dignified. Since humans are more inclined and talented at making a mess than cleaning up, technology has a strong inclination for amplifying Entropy over clarifying Information. Not everybody shares this point of view. A true Tech Optimist will defend the overall positive impact of technology at all costs. Often, tech optimists will claim that technology is morally neutral, ignoring that technology is designed and produced by humans with a certain morally relevant purpose.